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Les droits de marque sont répartis géographiquement. Le système de juridiction de Madrid est une solution suffisamment économique et pratique pour enregistrer et gérer une marque de n’importe où dans le monde. Le système d’enregistrement international des marques, adopté à Madrid, offre aux propriétaires de certaines marques la possibilité d’appliquer une marque et de protéger son caractère unique et son autonomie grâce à une procédure unique, en utilisant une langue et en payant un seul ensemble de taxes d’État.
Les entreprises opérant à l’international peuvent bénéficier des avantages suivants du système de Madrid:
Combien de pays pouvez-vous embrasser? À la discrétion du propriétaire. Selon les pays requis, le coût du dépôt d’une demande d’enregistrement d’une marque nationale peut être légèrement plus cher ou moins cher. En outre, pour certains symboles, les exigences les plus strictes du Protocole s’appliquent par rapport aux exigences nationales.
L’utilisation de la marque sera-t-elle la même pour tous les pays? IR ne change pas pour utiliser chaque désignation, mais il est possible de restreindre les services ou les produits dans une certaine mesure à la juridiction d’un pays particulier.
Quels états pouvez-vous désigner? Certaines juridictions offrent une plus grande vulnérabilité à un droit acquis par le biais de la RI qu’à un droit obtenu par enregistrement national. C’est pourquoi, il vaut mieux refuser d’utiliser une stratégie universelle d’enregistrement. Au lieu de cela, il serait plus opportun pour les entreprises de recourir au système de Madrid, en tenant compte de tous ses avantages, y compris des coûts inférieurs et une plus grande efficacité, ce qui est important pour protéger la marque sur les marchés mondiaux.
Veuillez noter qu’après le Brexit, le Royaume-Uni n’est plus désigné comme l’UE sur la demande IR.
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