Registration of trademark in the EU

February 5, 2021
study 2746004 1920

A legal entity or an individual, regardless of the direction of activity, is granted the right to patent (register) and further use a trademark, own brand or logo.

Key benefits of registering a product brand

  • Ensuring trademark protection
  • Emergence of an asset
  • Protection from pressure and operations of competitors
  • Defining and establishing clear boundaries of your rights
  • Prevention of fraudulent transactions and trademark counterfeiting

The main advantages of registering a trademark in the EU

  • Unified registration procedure. The application is submitted online in one language and is valid for all countries with the status of a member of the Union.
  • The EU trademark grants its owner the right to use it and promote products in all current and future countries that have the status of members of the Union at a reasonable cost.
  • An entrepreneur will be able to promote his trademark in a market with more than 500 million consumers.
  • The EU trademark has a validity period of 10 years. After the expiration of the term, the mark can be extended for an unlimited period with subsequent renewals every 10 years.

The EU establishes a system of registration of marks, consisting of 4 levels. Your choice will be entirely based on the needs of your business.

If you need protection in one of the EU member states, where your business is currently based or where you plan to trade, then you will proceed according to the following scheme. You will be able to apply for the registration of your trademark with the appropriate national institution regulating intellectual property. This is an example of action at the national level.

In the event that you need protection in the Netherlands, Luxembourg or Belgium, then you can apply to the Benelux Intellectual Property Office. It is the only regional institution regulating intellectual property in the Union, designed to protect trademarks in the three countries listed.

If you need protection within a larger number of EU member states, then you should apply to EUIPO.

The systems at the national, regional and all-Union (EU) level are complementary to each other and operate in parallel. Those entrepreneurs who do not need trademark protection at the level of the entire European Union need national and regional trademarks.

Moreover, one more way to obtain protection is international. You can get international trademark protection in any of the countries that have signed the Madrid Protocol.

The owner of the EU exclusive registered trademark is granted the following rights

  1. Apply the trademark within all states that have membership in the European Union.
  2. To prohibit the use of a registered brand or a sufficiently similar (analogous) mark within all or some individual EU states.
  3. Allow the use of the mark by third parties in accordance with the obtained license in the territory of the EU countries.

Today there are 2 options for registering a trade logo in the EU. The first is to register the EU brand through the Office for Harmonization of the Internal Market or OHIM.

To do this, you will need to contact a person who is a patent attorney of any of the states of the Union and has such a status that would be officially confirmed. The attorney prepares the necessary package of documents and sends them for verification and registration to the European Bureau. In general, the registration procedure can take 7-9 months, if there are no objections to patenting from third parties.

If at least one state rejects the registration of your brand on its territory, the trademark becomes invalid in the entire EU. In such a situation, all previously made payments by you are non-refundable.

To avoid such an outcome, design and create a unique trade logo that has no analogues on the market.

Related insights

Forex license in Cook Islands

The Cook Islands, renowned for its breathtaking natural beauty and warm hospitality, has emerged as an attractive destination for commerces looking to obtain various monetary licenses. In this article, we will delve into the processes and advantages of securing Forex licenses, Securities Dealer permits, and Assets Exchanging permits in the Cook Islands. With a focus…

Read more 10.11.2023

Kahnawake Gambling Permission: A Great Chance for Startups

In the dynamic and ever-evolving world of e-gamble, the right licensing can make or break a startup. One option that has gained distinction in recent years is the Canadian Gamble License. Situated in the Mohawk Territory of Kahnawake in Canada, this permission provides a unique and advantageous opportunity for gamble startups. In this article, we…

Read more 06.11.2023

Forex License in Fiji

The Forex market is a highly dynamic and liquid economic market that attracts traders and depositors from all over the world. Fiji is an attractive destination for corporations looking to enter the Forex trading industry, thanks to its stable political circumstances, strong economic system, and strategic location in the Pacific region. However, to operate legally…

Read more 02.11.2023

EMI License in Belgium

Belgium, strategically situated in the heart of Europe and renowned for its rich culture, delectable chocolates, and timeless historical appeal, transcends its cultural prominence to establish itself as a unique player in the realm of financial services. It emerges as an enticing focal point for enterprises seeking Electronic Money Institution (EMI) licenses. These licenses serve…

Read more 01.11.2023

EMI and PI license in Spain

Within the ever-evolving realm of financial innovation, Spain, a beacon within the Iberian Peninsula, beckons intrepid souls driven by an insatiable appetite to explore the uncharted horizons of the electronic money and payment service sector. The convergence of E-Money Institution (EMI) and Payment Institution (PI) licensing endeavors within this dynamic crucible sets the stage for…

Read more 01.11.2023

Gambling license obtaining in Romania

Over a span of three decades, Romania has honed its approach to managing the landscape of chance and risk devices. During this extensive period, the government has enacted and refined a series of significant legislative acts, each imbuing the domain with new layers of regulatory complexity. In the contemporary context, governance over this sphere falls…

Read more 01.11.2023

MSB license in Grenada

Nestled in the eastern Caribbean, the tri-island state of Grenada offers much more than its stunning beaches and lush landscapes. It’s also a prime destination for businesses looking to establish a Money Services Business (MSB). The process of obtaining an MSB license in Grenada is straightforward and offers an array of opportunities in the monetary…

Read more 26.10.2023

Establishing a Trust in Panama

Introduction Settled in the core of Central America, Panama has acquired conspicuousness as an inclined toward ward for global financial backers and people trying to lay out trusts. With a vital geological area, current foundation, political strength, and business-accommodating guidelines, Panama suggests a vigorous stage for offshore trust creation and trust organization foundation. In this…

Read more 12.10.2023

PSP license in Egypt

The rapidly evolving landscape of digital payments has brought forth a myriad of opportunities and challenges for countries around the world, including Egypt. As part of its efforts to modernize its Economic sector and promote digital innovation, Egypt has introduced the PSP (Payment Service Provider) license. In this article, we will delve into the intricacies…

Read more 05.10.2023

Amendment to payment services act in Poland

The function of the Polish market of payment services is managed by the Payment Services Act (ustawa o uslugach platniczych) which plays a crucial role in maintaining a robust framework. With a view to ensuring the continued evolution and effectiveness of this legislation, an amendment was made on the 22nd of August 2023 by the…

Read more 03.10.2023

Gaming permissions in Zambia

In recent years, the gamble industry has witnessed tremendous growth globally, with Zambia being no exception. As the appetite for video games, casinos, and sports betting continues to rise, it has become imperative for the Zambian governance to regulate this flourishing sector. One of the key components of this adjustment is the issuance of gamble…

Read more 28.09.2023

Classic Trust in British Virgin Islands

In the consistently developing field of worldwide money and home preparation, the BVI region has hardened their standing as a head expert for laying out trusts. With a celebrated history going back hundreds of years, the idea of trust, amicably entwined with the cutting edge legitimate and commerce framework of the BVI, keeps on drawing…

Read more 14.09.2023